Analytics & Dashboard
Read the Lynkist dashboard — the Action center, delivery and read rates, the delivery funnel, campaign performance and your number's quality rating.
The Dashboard is the first thing you see when you open your workspace. Read it from top to bottom and it answers three questions in order:
- What needs me now? — Get started, the Action center, and your number's health.
- Is messaging working? — the four headline numbers, the activity chart, the delivery funnel and your latest campaigns.
- What does it cost? — plan usage, your wallet, and your free Service messages.
Pick the period at the top right — 24H, 7D, 30D or 90D. Every number in the second part follows it. The Action center does not: a customer who is waiting is waiting whichever period you look at.
Get started
A new workspace sees a Get started list at the top: connect your WhatsApp number, add contacts, get a template approved, send your first campaign, and invite your team. The next step is marked, with a button that opens the right page. Each step ticks itself when it is done — you never tick anything by hand — and the list goes away when every step is done.
Only people who can do the steps (admins) see the list. Select × to hide it; it stays hidden on every device you use.
Action center
The Action center lists everything that needs a person, most urgent first:
| Item | Why it matters |
|---|---|
| Chats that close within 2 hours | Inside WhatsApp's 24-hour window a reply is free. After it, the same reply needs a paid template. |
| Customers waiting for a reply | The customer wrote last and nobody has read the chat. The longest wait is shown. |
| Quality rating below green | Meta lowers your messaging limit while it stays there. |
| Chats with no owner | The customer wrote last and no one is assigned. |
| Rejected templates | A campaign that uses one sends nothing. |
| Campaigns with failed messages | Opens the campaign, so you can see why. |
Above the list, three counts show Waiting for a reply, Open to reply now and Unassigned. They update while the page is open — when a chat arrives or someone replies — and a green Live mark shows that they do. When nothing needs you, the Action center says so.
On the Web Chat plan there is no 24-hour window and no templates, so those items and the Open to reply now count are left out.
The four headline numbers
| Card | What it shows |
|---|---|
| Messages sent | Everything you sent: templates, campaigns and replies. |
| Delivery rate | Of the messages you sent, the share that reached a phone. |
| Read rate | Of delivered messages, the share that was read. |
| Replies | Messages your customers sent you, and how many for every 100 you sent. |
Each card shows its change against the previous period of the same length — for example, 7D compares with the 7 days before. Counts change in percent; rates change in percentage points (pts), so a delivery rate moving from 94% to 96% reads +2.0 pts. Hold the pointer on a change to see it as a count. The small line under each card is its trend over the period.
Select a card to open the page where you can act on it: campaigns for the sending numbers, the inbox for replies.
Under the cards, one strip shows New contacts, Active campaigns and Templates added or approved in the period. Each opens its page.
Delivery rate
A healthy delivery rate is high. A drop usually means invalid numbers in your list, recipients who blocked you, or a quality problem on your number. Watch it after every campaign.
Read rate
A content and timing signal, not a deliverability one. A low read rate points to weak messages or bad send times, not to a technical problem.
Message activity
A chart of Sent, Delivered and Read over the period, each as a line on one scale. The gap between Sent and Delivered is delivery loss; the gap between Delivered and Read is messages nobody opened. Move the pointer over the chart (or focus it and use the arrow keys) to read the numbers for one day or hour.
Delivery funnel
Beside the chart, the funnel shows where messages drop out: Sent → Delivered → Read. Each step shows its share of the step before. A low delivered of sent points at your contact list; a low read of delivered points at your content.
Under the funnel, Customers wrote back counts the messages your customers sent. It is not a fourth step: customers also write to you without answering a message you sent.
Your WhatsApp number's health
The card beside the Action center describes your number's standing with Meta. Two numbers on it limit what you can do:
Quality rating
Meta's assessment of your number, shown as green / yellow / red on a three-step meter. It is driven by how recipients react: blocks and "report" taps pull it down; engagement keeps it up. A red rating can get your number restricted or banned. A rating below green also shows in the Action center.
Messaging limit
How many unique customers you can start conversations with in a rolling 24 hours (for example 250 → 2,000 → 10,000 → 100,000). Select it to see the whole ladder and the next step. Meta raises it automatically as you send good-quality traffic.
The card also shows the display name and its review status, whether Meta has verified your business (see Business Verification), whether the connection is healthy, and when the details were last checked. Select Sync to get the live values from WhatsApp. If the card asks you to connect a number instead, start with WhatsApp Setup.
Quality rating and messaging limit are the two numbers to protect above all others. Only message people who expect to hear from you, keep templates relevant, and give an easy way to opt out. A damaged number is slow and painful to recover.
AI auto-reply, under the health card, shows how many chats the AI agent answered and why it passed chats to a person.
Campaigns and recent activity
- Campaigns — your latest campaigns: status, sent, read, failed, and delivery rate. Select a row to open the campaign. A failed count shows in red, so a campaign that delivered nothing cannot pass for a success.
- Recent activity — the latest events in your workspace (new contacts, imports, campaigns, templates) as a timeline.
Plan and money
The last part of the page shows what your messaging costs:
- Plan usage — every limit of your plan for the current billing cycle, and how much of it you used. A limit at 80% or more is marked Near the limit, with a button to see bigger plans. If you see No active subscription, sending is limited until you choose a plan — see Billing & Wallet.
- Wallet — your balance, what you spent in the last 30 days and on what, and about how many days the balance lasts at that rate.
- What your balance can send — how many messages of each category your balance pays for.
- Free Service messages — how many of this month's 1,000 free Service messages each number has used.
Team report
On the Pro and Business plans, admins and managers have Reports in the sidebar: how fast your team answers, and how much each member handles. Pick the last 7, 30 or 90 days, and narrow it to one channel or one number if you need to.
| Number | What it means |
|---|---|
| Chats handled | Chats a member replied in. Five replies in one chat count once. |
| First reply | How long a customer waited for the first reply from a person. If the AI agent handed the chat over, the wait starts at the hand-over. |
| Time to solve | From the customer's message to Solved. |
| Solved | Chats a member marked Solved. |
| Waiting now | Open chats whose customer wrote last. |
Times are medians — the middle value — not averages, so one chat left over a weekend does not make a whole week look slow.
Below the numbers, a chart shows chats handled per day for your four busiest members (everyone else is grouped as Others), and a table lists every member. The AI agent row counts the chats it answered with no reply from a person.
The report starts on the day Lynkist began recording who answers each chat; the page shows that date. Earlier work is not missing — it was not measured.
My stats
Every member on Pro and Business sees My stats on the Dashboard: their own chats handled, first reply, solved chats and the open chats they own, for the last 7 days.
How to use the dashboard in practice
- Each morning: clear the Action center, starting with chats that close soon.
- After each campaign: check the delivery funnel; investigate any dip immediately.
- Weekly: look at the quality rating and messaging limit; act early if quality slips toward yellow.
- Before a big send: confirm that plan usage, your wallet and your messaging limit give you the headroom you need.
- Each week, with the team: look at first reply and waiting now in the team report; a long first reply with few chats handled usually means chats sit unassigned.